Privacy Policy

Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as “data”) we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender-specific.

Status: April 9, 2026

Table of Contents

• Preamble
• Controller
• Overview of Processing Activities
• Relevant Legal Bases
• Security Measures
• Transfer of Personal Data
• International Data Transfers
• General Information on Data Storage and Deletion
• Rights of Data Subjects
• Provision of the Online Offering and Web Hosting
• Use of Cookies
• Contact and Inquiry Management
• Presences on Social Networks (Social Media)
• Amendment and Update
• Definitions

Controller

Un-leashed, Spedding
c/o Fiona Spedding
Bingasse 8
3929 Täsch

Authorized representatives: Fiona Spedding

Email address:

Phone: +41 76 307 71 52

Imprint: https://www.un-leashed.ch/impressum/

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed

• Contact data.
• Content data.
• Usage data.
• Meta, communication, and process data.
• Log data.

Categories of data subjects

• Communication partners.
• Users.

Purposes of processing

• Communication.
• Security measures.
• Organizational and administrative procedures.
• Feedback.
• Provision of our online offering and user-friendliness.
• Information technology infrastructure.
• Public relations.

Relevant Legal Bases

Relevant legal bases under the Swiss Data Protection Act: If you are located in Switzerland, we process your data on the basis of the Federal Act on Data Protection (hereinafter “Swiss FADP”). Unlike, for example, the GDPR, the Swiss FADP generally does not require a legal basis for the processing of personal data to be stated, and the processing of personal data is carried out in good faith, lawfully and proportionately (Art. 6 para. 1 and 2 of the Swiss FADP). In addition, personal data is only collected by us for a specific purpose identifiable to the data subject and processed only in a manner compatible with this purpose (Art. 6 para. 3 of the Swiss FADP).

Security Measures

In accordance with legal requirements and taking into account the state of the art, implementation costs, the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of protection commensurate with the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, ensuring availability, and their separation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data already during the development or selection of hardware, software, and procedures in accordance with the principle of data protection by design and by privacy-friendly default settings.

Securing online connections with TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions comply with the highest security standards. If a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transfer of Personal Data

In the course of our processing of personal data, it may be transferred to or disclosed to other entities, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

International Data Transfers

Disclosure of personal data abroad: According to the Swiss FADP, we only disclose personal data abroad if adequate protection for the data subjects is guaranteed (Art. 16 Swiss FADP). If the Federal Council has not determined adequate protection (list: https://www.bj.admin.ch/bj/de/home/staat/datenschutz/internationales/anerkennung-staaten.html), we take alternative security measures.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of Switzerland on September 15, 2024. In addition, we have concluded standard data protection clauses with the respective providers, which have been approved by the Federal Data Protection and Information Commissioner (FDPIC) and establish contractual obligations for the protection of your data.

This dual safeguard ensures comprehensive protection of your data: the DPF forms the primary layer of protection, while the standard data protection clauses serve as additional security. Should changes occur within the DPF, the standard data protection clauses will act as a reliable fallback option. This ensures that your data remains adequately protected even in the event of political or legal changes.

For individual service providers, we will inform you whether they are DPF-certified and whether standard data protection clauses are in place. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding security measures apply, including international agreements, specific guarantees, standard data protection clauses approved by the FDPIC, or internal corporate data protection rules pre-approved by the FDPIC or a competent data protection authority of another country.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with legal provisions as soon as the underlying consents are revoked or no further legal bases for processing exist. This applies to cases where the original processing purpose ceases to apply or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our privacy notices contain additional information on data retention and deletion that specifically apply to certain processing activities.

If there are multiple indications for the retention period or deletion deadlines for a piece of data, the longest period is always decisive. Data that is no longer used for its originally intended purpose but is retained due to legal requirements or other reasons will only be processed for the reasons justifying its retention.

Data retention and deletion: The following general periods apply to retention and archiving under Swiss law:

• 10 years – Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, booking vouchers and invoices, as well as all necessary work instructions and other organizational documents (Art. 958f of the Swiss Code of Obligations (CO)).
• 10 years – Data necessary for considering potential claims for damages or similar contractual claims and rights, as well as for processing related inquiries, based on previous business experience and usual industry practices, will be stored for the statutory limitation period of ten years, unless a shorter period of five years is applicable in certain cases (Art. 127, 130 CO). After five years, claims for rent, lease, and capital interest, as well as other periodic payments, for the supply of food, for board and for inn debts, as well as for craft work, retail sales of goods, medical care, professional work of lawyers, legal agents, procurators and notaries, and from the employment relationship of employees become statute-barred (Art. 128 CO).

Start of period at the end of the year: If a period does not explicitly start on a specific date and is at least one year, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships within which data is stored, the event triggering the period is the effective date of termination or other cessation of the legal relationship.

Rights of Data Subjects

Rights of data subjects under the Swiss FADP:

As a data subject, you have the following rights in accordance with the provisions of the Swiss FADP:

• Right to information: You have the right to request confirmation as to whether personal data concerning you is being processed, and to receive the information necessary for you to assert your rights under this Act and to ensure transparent data processing.
• Right to data disclosure or transfer: You have the right to request the disclosure of your personal data that you have provided to us in a common electronic format.
• Right to rectification: You have the right to request the rectification of inaccurate personal data concerning you.
• Right to object, deletion, and destruction: You have the right to object to the processing of your data, and to request that personal data concerning you be deleted or destroyed.

Provision of the Online Offering and Web Hosting

We process user data to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the users’ browser or end device.

• Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and process data (e.g., IP addresses, timestamps, identification numbers, involved persons). Log data (e.g., log files concerning logins or the retrieval of data or access times).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.
• Retention and deletion: Deletion according to the information in the section “General Information on Data Storage and Deletion”.

Further notes on processing activities, procedures, and services:

• Provision of online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called “web host”); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
• Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), and generally IP addresses and the requesting provider. Server log files can be used for security purposes, e.g., to prevent server overload (especially in the case of abusive attacks, so-called DDoS attacks), and also to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes are excluded from deletion until the final clarification of the respective incident.

Use of Cookies

The term “cookies” refers to functions that store and read information on users’ end devices. Cookies can also be used for various purposes, such as the functionality, security, and convenience of online offerings, as well as for creating analyses of visitor flows. We use cookies in accordance with legal regulations. For this purpose, we obtain the user’s consent in advance, if necessary. If consent is not required, we rely on our legitimate interests. This applies when the storage and reading of information is essential to provide expressly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We clearly inform about their scope and which cookies are used.

Notes on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user revisits a website. Similarly, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g., when obtaining consent), they should assume that these are permanent and the storage duration can be up to two years.

General notes on revocation and objection (opt-out): Users can revoke their given consents at any time and also declare an objection to the processing in accordance with legal requirements, including via their browser’s privacy settings.

• Types of data processed: Meta, communication, and process data (e.g., IP addresses, timestamps, identification numbers, involved persons).
• Data subjects: Users (e.g., website visitors, users of online services).

Further notes on processing activities, procedures, and services:

• Processing of cookie data based on consent: We use a consent management solution that obtains users’ consent for the use of cookies or for the procedures and providers mentioned in the consent management solution. This procedure serves to obtain, log, manage, and revoke consents, particularly regarding the use of cookies and similar technologies used to store, read, and process information on users’ end devices. Within this procedure, users’ consents for the use of cookies and the associated processing of information, including the specific processing activities and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and revoke their consents. The consent declarations are stored to avoid repeated requests and to be able to prove consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies to be able to assign the consent to a specific user or their device. If no specific information is available about the providers of consent management services, the following general notes apply: The storage duration of consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, system, and end device used; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Contact and Inquiry Management

When contacting us (e.g., by mail, contact form, email, telephone, or via social media) and within the framework of existing user and business relationships, the information of the inquiring persons is processed to the extent necessary to answer contact inquiries and any requested measures.

• Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial messages and posts, as well as information relating to them, such as authorship details or time of creation). Meta, communication, and process data (e.g., IP addresses, timestamps, identification numbers, involved persons).
• Data subjects: Communication partners.
• Purposes of processing and legitimate interests: Communication; Organizational and administrative procedures; Feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
• Retention and deletion: Deletion according to the information in the section “General Information on Data Storage and Deletion”.

Further notes on processing activities, procedures, and services:

• Contact form: When contacting us via our contact form, by email, or other communication channels, we process the personal data provided to us to answer and process the respective request. This typically includes information such as name, contact information, and, if applicable, other information provided to us and necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Presences on Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context to communicate with active users there or to offer information about us.

We point out that user data may be processed outside the European Union. This may result in risks for users, for example, because the enforcement of user rights could be made more difficult.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests. The latter may in turn be used to display advertisements within and outside the networks that presumably correspond to the users’ interests. Therefore, cookies are generally stored on users’ computers, in which user behavior and interests are stored. In addition, data independent of the devices used by users can also be stored in the usage profiles (especially if they are members of the respective platforms and logged in there).

For a detailed description of the respective processing forms and objection options (opt-out), we refer to the privacy policies and information of the operators of the respective networks.

Also, in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.

• Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial messages and posts, as well as information relating to them, such as authorship details or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
• Data subjects: Users (e.g., website visitors, users of online services).
• Purposes of processing and legitimate interests: Communication; Feedback (e.g., collecting feedback via online form). Public relations.
• Retention and deletion: Deletion according to the information in the section “General Information on Data Storage and Deletion”.

Further notes on processing activities, procedures, and services:

• Instagram: Social network, enables sharing photos and videos, commenting and liking posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), Data Privacy Framework (DPF).
• Facebook Pages: Profiles within the social network Facebook – The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data from visitors to our Facebook page (“Fanpage”). This includes, in particular, information about user behavior (e.g., viewed or interacted content, actions performed) as well as device information (e.g., IP address, operating system, browser type, language settings, cookie data). More details can be found in Facebook’s Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the “Page Insights” service, which provide insights into how people interact with our page and its content. This is based on an agreement with Facebook (“Information on Page Insights”: https://www.facebook.com/legal/terms/page_controller_addendum), which regulates, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore address requests for information or deletion directly to Facebook. The rights of users (in particular information, deletion, objection, complaint to a supervisory authority) remain unaffected. Joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including a possible transfer to Meta Platforms Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum), Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
• LinkedIn: Social network – We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not further processing) of data from visitors used to create “Page Insights” (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they perform. Details about the devices used are also collected, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size, and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.
  We have concluded a special agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum”, https://legal.linkedin.com/pages-joint-controller-addendum), which regulates, in particular, which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, address requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is exclusively the responsibility of LinkedIn Ireland Unlimited Company, particularly regarding the transfer of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa), Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Option to object (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Amendment and Update

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing activities carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time and we ask you to check the information before contacting them.

Definitions

In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations are primarily intended to aid understanding.

• Content data: Content data includes information generated during the creation, editing, and publication of all types of content. This category of data can include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates.
• Contact data: Contact data are essential information that enables communication with individuals or organizations. They include, among others, telephone numbers, postal addresses, and email addresses, as well as communication means such as social media handles and instant messaging identifiers.
• Meta, communication, and process data: Meta, communication, and process data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include details about file size, creation date, author of a document, and revision histories. Communication data captures the exchange of information between users across various channels, such as email traffic, call logs, messages in social networks, and chat histories, including the individuals involved, timestamps, and transmission paths. Process data describes the processes and workflows within systems or organizations, including workflow documentation, transaction and activity logs, and audit logs used for tracking and verifying operations.
• Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data includes a wide range of information that shows how users use applications, which functions they prefer, how long they stay on certain pages, and through which paths they navigate an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
• Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Log data: Log data is information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring, or to generate performance reports.
• Controller: A “controller” is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• Processing: “Processing” is any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission, or deletion.

Created with the free privacy generator from Dr. Thomas Schwenke

Video / Image

The video used on the homepage was generated from a static image using the AI technology Google Veo. This is purely a visual animation without processing any personal data from website visitors. The source image used comes from a legally usable source.